url
url (the address of a web page) should follow the navigation path.
正确的: wtpu.zoomwebdesign.net/mary-moody-northen-theatre/tickets-information
不正确的: wtpu.zoomwebdesign.net/tickets-information
This practices maintains consistency throughout the site and, 更重要的是, helps users understand where they are in the structure of the website.
推广网址
A promotional URL (sometimes called “vanity URL”) is a shortened web address that is created to redirect an audience to a certain page. These are created when the URL is too long to appear in print or promotional materials.
市场营销 sets up and maintains promo url. Decisions are made on a case-by-case basis and must be supported by a business need.